About JLR

As the UK’s largest car manufacturer, JLR announced its global Reimagine strategy in 2021 to deliver a sustainability-rich vision of modern luxury by design. In 2023, JLR unveiled its latest initiatives for its “Reimagine” strategy - its House of Brands approach and electrification roadmap, to accelerate its transition to become the world’s leading modern luxury car manufacturer. By shifting to the House of Brands approach, JLR will amplify the unique character of each of our brands, accelerating the delivery of the company’s vision.

Brand Exloration

In 2023, JLR unveiled its House of Brands approach as its latest initiatives for global “Reimagine” strategy. JLR will amplify the unique character of each of our brands - Range Rover, Defender, Discovery and Jaguar, accelerating the delivery of the company’s vision.

1922

Jaguar Cars Founded

Jaguar Cars Limited is founded as the Swallow Sidecar Company.

1935

Company takes on the name Jaguar

The Jaguar name first appears on 2.5 litre saloon and the company takes on the name.

1948

Land Rover rolls out first vehicle in Solihull

Land Rover, a British all-terrain vehicle manufacturer, rolls out its first vehicle in Solihull.

1961

The Jaguar E-type

Arguably the most famous sports
car of all time, the Jaguar E-type,
hits the road.

1970

Range Rover launch

Land Rover launches the
Range Rover.

1997

The Freelander is born

The Freelander is born.

2000

The formation of Jaguar Land Rover

Ford buys Land Rover, leading to the formation of Jaguar Land Rover.

2008

Tata buys Jaguar Land Rover for

TATA buys Jaguar Land Rover
for £1.5bn

2010

Entry into two Graduate Recruitment rankings

Entry into two Graduate Recruitment rankings – Times Top 100 Graduate Employers (No. 87) and Guardian
300 (No. 75)

2011

Range Rover Evoque is launched

The Range Rover Evoque is launched, changing the way the world thinks about 4x4s.

2013

The F-type rolls off the production line

The F-Type rolls off the
production line.

2015

F-PACE Power Loop Showcases Spectacular New Jaguar

F-PACE Power Loop Showcases Spectacular New Jaguar

2017

Range Rover Velar Is Revealed

Depute a new design language for the future of Land Rover

2018

The Jaguar I-PACE

Jaguar reveals the world’s first all-electric SUV, the I-PACE

2019

The New Land Rover Defender

The New Land Rover Defender makes its world debut at the Frankfurt Motor Show

2020

Jaguar Vision Gran Turismo Coupé

Jaguar reveals the Jaguar Vision Gran Turismo Coupé, the first all-electric virtual

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Creators' Code

One of the things that makes our business truly special is our employees. You will be surrounded by engaged and passionate people who genuinely care about the work they do and about the products they help to create. As we continue to expand our global footprint, it is this working culture that will give us the edge. Creators’ code is our code of conduct and serves as the compass guiding every JLR employee to work together towards a common goal.

Corporate Social Responsibility


With our deep roots in China, CSR has always been a key pillar of our corporate strategy, backed by a long-term commitment to the market.

In 2014, JLR China launched The China Song Ching Ling Foundation JLR China Children & Youth Dream Fund in partnership with the China Soong Ching Ling Foundation, becoming the first CSR fund in the Chinese auto industry exclusively dedicated to helping children.

Over the past nine years, focusing on four fields of Creative Quality Education, Social Care, China-UK Cultural Exchange, and Disaster Assistance, the Dream Fund has implemented a range of programmes that support Chinese youth to unlock their potential. These include “Land Rover Never Stop Caring - Journey for Vision Programme”, “Jaguar Football Campus with Tottenham Hotspur Programme”, “Dream Class Programme” and other professional, efficient and innovative initiatives.

As of now, JLR China has invested nearly RMB 100 million into CSR, benefitting over 600,000 young people in China, securing a promising future.