As the UK’s largest car manufacturer, JLR announced its global Reimagine strategy in 2021 to deliver a sustainability-rich vision of modern luxury by design. In 2023, JLR unveiled its latest initiatives for its “Reimagine” strategy - its House of Brands approach and electrification roadmap, to accelerate its transition to become the world’s leading modern luxury car manufacturer. By shifting to the House of Brands approach, JLR will amplify the unique character of each of our brands, accelerating the delivery of the company’s vision.