关于捷豹路虎

作为英国最大的汽车制造商,2021年,捷豹路虎提出“重塑未来”全球战略,强调以可持续性发展为基石,通过设计赋能,定义新现代豪华主义。2023年,捷豹路虎发布“重塑未来”全球战略最新举措——品牌重塑策略与电动化进程,目标成为全球领先的新现代豪华主义汽车制造商。通过品牌重塑,捷豹路虎致力于为每个品牌打造独树一帜的品牌个性,以此加速企业愿景落地。

品牌探索

2023年,作为重塑未来全球战略下的最新举措,捷豹路虎正式发布“品牌重塑”策略,将揽胜、卫士、发现和捷豹重塑为独树一帜并拥有独特魅力的四大品牌家族,以此加速企业愿景落地。

1922

Jaguar Cars Founded

Jaguar Cars Limited is founded as the Swallow Sidecar Company.

1935

Company takes on the name Jaguar

The Jaguar name first appears on 2.5 litre saloon and the company takes on the name.

1948

Land Rover rolls out first vehicle in Solihull

Land Rover, a British all-terrain vehicle manufacturer, rolls out its first vehicle in Solihull.

1961

The Jaguar E-type

Arguably the most famous sports
car of all time, the Jaguar E-type,
hits the road.

1970

Range Rover launch

Land Rover launches the
Range Rover.

1997

The Freelander is born

The Freelander is born.

2000

The formation of Jaguar Land Rover

Ford buys Land Rover, leading to the formation of Jaguar Land Rover.

2008

Tata buys Jaguar Land Rover for

TATA buys Jaguar Land Rover
for £1.5bn

2010

Entry into two Graduate Recruitment rankings

Entry into two Graduate Recruitment rankings – Times Top 100 Graduate Employers (No. 87) and Guardian
300 (No. 75)

2011

Range Rover Evoque is launched

The Range Rover Evoque is launched, changing the way the world thinks about 4x4s.

2013

The F-type rolls off the production line

The F-Type rolls off the
production line.

2015

F-PACE Power Loop Showcases Spectacular New Jaguar

F-PACE Power Loop Showcases Spectacular New Jaguar

2017

Range Rover Velar Is Revealed

Depute a new design language for the future of Land Rover

2018

The Jaguar I-PACE

Jaguar reveals the world’s first all-electric SUV, the I-PACE

2019

The New Land Rover Defender

The New Land Rover Defender makes its world debut at the Frankfurt Motor Show

2020

Jaguar Vision Gran Turismo Coupé

Jaguar reveals the Jaguar Vision Gran Turismo Coupé, the first all-electric virtual

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Creators’ Code

员工是使我们企业走向非凡卓越的要素之一。在公司随处可见我们激情忙碌的员工,他们每一位都对自己的本职工作以及参与设计的产品倾注全力,而正是这一颇具优势的工作文化推动着我们不断发展壮大。Creators’ Code是我们的行为准则,也是捷豹路虎每一位员工为同一个目标而共同奋进的指南针。

企业社会责任


植根中国,深耕本土,捷豹路虎中国始终将企业社会责任作为企业战略的重要组成部分,不断深入践行对中国市场的长期承诺。

2014年,捷豹路虎中国携手中国宋庆龄基金会成立“中国宋庆龄基金会捷豹路虎中国青少年梦想基金”,成为中国汽车领域首个专注于青少年儿童成长与健康的公益基金。

9年来,梦想基金聚焦创新素质教育、社会关爱、中英交流、灾难救助四大领域,开展了“路虎关爱无止境—青少年视力关爱项目”、“捷豹·托特纳姆热刺校园足球项目”、“梦想课堂”等公益IP项目,以更加专业、高效、创新的方式助力更多青少年实现梦想!

截至目前,捷豹路虎中国已投入近1亿元,惠及超过60万名青少年,为他们带去成长的力量和充满希望的未来。