作为英国最大的汽车制造商,2021年,捷豹路虎提出“重塑未来”全球战略,强调以可持续性发展为基石,通过设计赋能,定义新现代豪华主义。2023年,捷豹路虎发布“重塑未来”全球战略最新举措——品牌重塑策略与电动化进程,目标成为全球领先的新现代豪华主义汽车制造商。通过品牌重塑,捷豹路虎致力于为每个品牌打造独树一帜的品牌个性,以此加速企业愿景落地。
作为英国最大的汽车制造商,2021年,捷豹路虎提出“重塑未来”全球战略,强调以可持续性发展为基石,通过设计赋能,定义新现代豪华主义。2023年,捷豹路虎发布“重塑未来”全球战略最新举措——品牌重塑策略与电动化进程,目标成为全球领先的新现代豪华主义汽车制造商。通过品牌重塑,捷豹路虎致力于为每个品牌打造独树一帜的品牌个性,以此加速企业愿景落地。
2023年,作为重塑未来全球战略下的最新举措,捷豹路虎正式发布“品牌重塑”策略,将揽胜、卫士、发现和捷豹重塑为独树一帜并拥有独特魅力的四大品牌家族,以此加速企业愿景落地。
Jaguar Cars Limited is founded as the Swallow Sidecar Company.
The Jaguar name first appears on 2.5 litre saloon and the company takes on the name.
Land Rover, a British all-terrain vehicle manufacturer, rolls out its first vehicle in Solihull.
Arguably the most famous sports
car of all time, the Jaguar E-type,
hits the road.
Land Rover launches the
Range Rover.
The Freelander is born.
Ford buys Land Rover, leading to the formation of Jaguar Land Rover.
TATA buys Jaguar Land Rover
for £1.5bn
Entry into two Graduate Recruitment rankings – Times Top 100 Graduate Employers (No. 87) and Guardian
300 (No. 75)
The Range Rover Evoque is launched, changing the way the world thinks about 4x4s.
The F-Type rolls off the
production line.
F-PACE Power Loop Showcases Spectacular New Jaguar
Depute a new design language for the future of Land Rover
Jaguar reveals the world’s first all-electric SUV, the I-PACE
The New Land Rover Defender makes its world debut at the Frankfurt Motor Show
Jaguar reveals the Jaguar Vision Gran Turismo Coupé, the first all-electric virtual
员工是使我们企业走向非凡卓越的要素之一。在公司随处可见我们激情忙碌的员工,他们每一位都对自己的本职工作以及参与设计的产品倾注全力,而正是这一颇具优势的工作文化推动着我们不断发展壮大。Creators’ Code是我们的行为准则,也是捷豹路虎每一位员工为同一个目标而共同奋进的指南针。